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COMMUNICATION
Teachers are key persons in
interpreting the school to the public. Their responsibility for
establishing desirable public relations cannot be over-emphasized. Teachers
should be cognizant of the fact and actively reflect that proper dress,
manner, and attitude in dealing with parents and children are important
tools in molding desirable school/community relations.
The pupil is one of the school's links of communications with
the community and with parents. Letters and bulletins containing
appropriate, well-written information prevent misconceptions and provide
understanding of school programs and needs. Information sent home with the
student which concerns anything other than that particular teacher's
relationship to the student shall have approval of the building principal.
News Media Procedures
The Irving
Independent
School District will disseminate accurate information to the public through
the District's Public Information Department. [Board Policy
GBBA (Local)]
Guidelines for
administering this policy are as follows:
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The Director of Public
Information and the Communications Specialist shall work with District
staff and the members of the Public Information Network (PIN) to
coordinate District news. News items submitted by PIN representatives or
other school staff to the Public Information Department will be released
to the news media. For best results, news information should be forward
to the Public Information Department two weeks in advance. News
information may be forwarded to the Public Information Department via fax
(972-215-5201), intercampus mail or e-mail: Public Information (for IISD
e-mail) and/or
PublicInformation@irvingisd.net (Internet).
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Requests that individuals
receive from the news media for data shall be referred to the Director of
Public Information.
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Release of District data
such as test scores, grades, percent of failures, dropout rates, and
budget costs, shall be coordinated by the Director of Public Information.
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When a reporter contacts an
employee for an interview, the employee should advise the Director of
Public Information. If there is any concern about responding to a
reporter’s questions, an employee should advise the reporter that the
Director of Public Information will be contacted before any questions are
answered.
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Requests from the news
media for pictures of students for any reason shall be referred to the
Director of Public Information. Under no
circumstances shall pictures of students who have been injured or died be
released to the news media without permission of a parent or guardian. It
is preferable this permission be in writing.
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In order for pictures to
be taken of special education students
for publicity purposes, federal law requires that written
parental/guardian permission be received. Each principal will
assume responsibility for developing a parental permission form for this
purpose.
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In the event of a crisis, the
Director of Public Information will contact and communicate with the news
media.
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